just-food.com Research update
July 2009

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just-food.com research update 97

New research on the private label food market

The US private label food market - forecasts to 2013

In keeping with many other parts of the world, the US has a steadily expanding market for private label foods. Although it has been slower to gain a foothold compared with European nations such as the UK, more US consumers are now turning towards private label foods in the face of the economic downturn. Demand has also risen as a result of other factors, such as increasing food-price inflation and the wider availability of a greater range of private label foods.

Since 2003, the US private label market has expanded by almost 60%, compared with around 23% for the US retail food and drinks industry as a whole. As a result, private label now accounts for over 19% of market value, up from less than 15% in2003.

This new report from just-food examines the growing US market for private label foods and looks ahead to 2013 as to where the market will likely be heading.

It provides a market overview with data covering the US retail food and drinks market by value (2003-2008) and private label's volume and share of value and volume over the same period. Also provided is sales value, % of market and % penetration of the major food sectors making up the US private label market. It then goes on to profile each of these 17 major sectors in turn.


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More research from just-food

New report on the UK ethnic foods market

Theethnic foods market is highly competitive and, in order to help sustain consumer interest in their brands, suppliers are constantly reviewing and refreshing their products. The strategies adopted to achieve this include new product developments , brand extensions, advertising/promotion, new packaging designs and reformulations of the food.

Key Note forecasts that the total UK ethnic foods market will show further growth in 2009. Demand for ethnic foods will continue to benefit from the ongoing introduction of new products, as well as from the extensive advertising and promotional support that these products receive. The market will also gain from the strong position that ethnic foods have as a part of many consumers’ diets.

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Also new from Key Note:

New case study report from New Nutrition Business

Organic and all-natural kids snacks and baby foods: Seven key case studies

The most health-conscious parents remain committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.

This report looks in detail at these different approaches. Using seven detailed case studies we analyse the performance and strategies of organic and “all-natural” kids snacks and babyfood brands in the US and UK.

The report summarises what the companies profiled see as the keys to success, discussing the natural vs organic arguments, branding , positioning, pricing, sourcing healthier ingredients and the challenges of securing distribution.

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Mintel International: Latest US and UK sector studies

Healthy Snacking - US

Representing a wide variety of foods, the market for healthy snacks was valued at $29 billion in 2008. Sales grew by 17% from 2003-08 but there was zero growth in sales at inflation-adjusted prices.

This report addresses issues of key concern to manufacturers, marketers, and distributors of healthy snack foods, including which segments are growing or declining and what particular products or brands are shaping the current and future direction of these segments.

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Also new from Mintel:

Business Monitor International: Q3 2009 food and drink reports

Brazil Food and Drink Report Q3 2009

This report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Brazil's food and drink industry.

With the size of the Brazilian population forecast to increase by 6.3% over the same period, total food consumption is expected to grow by 55.5%. In urban locations, there is also an ongoing trend towards value-added convenience foods as consumers’ working lifestyles increasingly come to mirror those in the developed world. Certainly, over the last quarter there have been continuing announcements of investments in the country’s food and drink sector from multinational players.

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Also available:

Business Insights: New report on online marketing

Innovative Online Food and Drinks Marketing: Building brand and customer relationships online

Food and drinks companies are increasingly adopting rich media ads and contextual, in-text and in-game advertising all of which are helping to produce more targeted, interactive content for users. As consumers move on to Web 2.0 and increase their use of social-networking and sharing sites, food and drinks companies need to understand how to utilize these applications to target their audience effectively.

This report provides insight into online marketing strategies. This report analyzes consumer and manufacturer drivers and NPD in the key markets of Europe, Japan and the US.

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Also new from Business Insights:

New food sector titles from Euromonitor International

View full list of recently added titles

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Kind regards,

Liz Hague

Research Store Manager, just-food.com

Tel: + 44 (0) 1527 573 604 (direct)
Tel: 1 866 545 5878 (US toll-free)

Fax: + 44 (0) 1527 577 423
Email: store@just-food.com
Web: www.just-food.com/store

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