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Dean Best, Managing Editor

April 5, 2012

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WILD’s line of H.I.T.S.® – Health Ingredient Technology & Solutions®, focuses on health ingredients, health flavors, and health concepts, addressing the latest health concerns of consumers while providing great taste.

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The just-food briefing - Stevia: is it the holy grail of sweeteners?
Few ingredients have been discussed as much as stevia in recent months. The natural, zero-calorie intense sweetener is seen as having a lot of potential but can it live up to the hype?

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Best bits: The inexact science of consumer confidence, M&A

It was a week in which bold predictions were made on commodity costs, consumer confidence and M&A but, as Dean Best writes, uncertainty shrouds all three topics.

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