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Dean Best, Managing Editor |
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May 7, 2012 |
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More news
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| 10 Key Trends in Food, Nutrition & Health 2012
This is an annual analysis of the key trends in the business of food, nutrition and health and has become re-known worldwide. It identifies, ranks and forecasts the most important trends.
Click here for details |
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In the spotlight: Hard work ahead for new Weetabix owner Bright Food Ambitious Bright Food, the Chinese state-backed food group, missed out on previous Western targets like United Biscuits and Yoplait but it has planted a flag in Europe with the acquisition of a majority stake in UK cereal manufacturer Weetabix. The deal could give Bright Food some Western expertise to apply to its domestic business but, as Dean Best reports, its faces a challenge in building the brand in China, where it remains early days for breakfast cereal.
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