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Dean Best, Managing Editor |
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January 25, 2013 |
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| Consumer and Innovation Trends in Ready Meals
Where is innovation occurring in the ready meals category and what does it look like? This brief outlines the most important consumer and product trends impacting this category.
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| Stand out with your MBA in the Global Food Industry
You can now study for The Royal Agricultural College MBA in the Global Food Industry online with RDI. No need to take a career break. Study this internationally recognised MBA online from January 2013 and receive expert tuition and support from the UK’s online learning specialists. Browse details of this prestigious course here. |
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Just the answer: Plum Organics CEO Neil Grimmer, Plum UK CEO Scott Wotherspoon US and UK baby food makers Plum Organics and Plum UK have more than their names in common. Both start-ups were founded by parents seeking an alternative to mainstream baby foods. Both group's share a passion for providing quality products that meet the needs of young children and their parents. Both have come to a high growth area of the baby food category as challenger brands to then expand quickly using clever marketing and a fresh approach to innovation. The similarities are so striking that yesterday's (24 January) announcement that US-based Plum Organics has acquired Plum UK seems almost written in the stars. Katy Askew caught up with Plum Organics CEO Neil Grimmer and Plum UK CEO Scott Wotherspoon to discuss how the tie-up will act as a platform for growth.
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