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just-food.com research update 162

January 2013

The selected reports this month look at some interesting sectors, innovations and health claim strategies. They look at the impact social media has on the food industry; provide a global industry guide into fruit and vegetables and profiles some of the world's leading organic food companies.

Effective social media strategies in food and drinks

Following a slow start, food and drinks companies have grown increasingly keen to invest in social media programs. However, there is still confusion about whether social media generates real financial returns, and how it can best be used.

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Health claim strategies for food and drinks companies

The evolution of more stringent regulations has become the single biggest challenge to the functional food and drinks industry. This report reflects on the changed ingredients landscape, highlighting new opportunities and advising on future strategy.

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Organic food: global industry guide

This report is an essential resource for top-level data and analysis covering the organic food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies.

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Fruit & vegetables: global industry guide

This report contains data on value, volume and segmentation of the fruit and vegetable industry covering the Global, European and Asia-Pacific markets. It provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies.

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The Top 10 flavours companies.

The global flavours industry is dominated by four large manufacturers, which together control over half the total market. This report profiles the leading industry players and compares and contrasts their growth strategies.

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Defending against private label

With the share of private label expected to double by 2025, this report outlines the key product, pricing, and marketing options that brands can adopt to defend themselves.

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Kind regards,

Claire Cole
Research Store Manager, just-food.com

Tel: + 44 (0) 1527 573 738 (direct)
Tel: 1 866 545 5878 (US toll-free)

Fax: + 44 (0) 1527 577 423
Email: store@just-food.com
Web: www.just-food.com/market-research

 

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