Sainsbury's and Tesco: Retaining market share during the credit crunch
This case study looks at how Tesco and Sainsbury's have performed during the credit crunch, whether they have lost or gained market share, retained and gained customers and whether their marketing strategies have worked.
The Next Wave of Functional Food Marketing in Asia Pacific
Understanding how to help consumers achieve their wellness goals is critical for food and drink manufacturers. This presentation highlights three key issues that will help them navigate the multifaceted health and wellness space.
If innovation is the lifeblood of a healthy brand, then getting that innovation right is key to growth. Over the coming year, we are likely to see a swathe of development across the food sector. However, success will hinge on a good understanding of consumer trends. It will identify a growing demand or niche that is yet to be filled. Katy Askew takes a look at some of the key consumer trends that are likely to drive innovation during 2013.