Sainsbury's and Tesco: Retaining market share during the credit crunch
This case study looks at how Tesco and Sainsbury's have performed during the credit crunch, whether they have lost or gained market share, retained and gained customers and whether their marketing strategies have worked.
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As our understanding of the horse meat contamination scandal develops the number of food products drawn in is likely to expand, raising some fundamental questions about the security of our food supply.