Sainsbury's and Tesco: Retaining market share during the credit crunch
This case study looks at how Tesco and Sainsbury's have performed during the credit crunch, whether they have lost or gained market share, retained and gained customers and whether their marketing strategies have worked.
Stand out with your MBA in the Global Food Industry
You can now study for The Royal Agricultural College MBA in the Global Food Industry online with RDI. No need to take a career break. Study this internationally recognised MBA online from January 2013 and receive expert tuition and support from the UK’s online learning specialists.
Heinz stunned the global food industry with news it had agreed to a US$28bn takeover offer from Warren Buffett's Berkshire Hathaway fund and private-equity firm 3G Capital - purported to be the largest-ever deal in the sector. Dean Best looks at what could lie ahead for the US food giant.