The Next Wave of Functional Food Marketing in Asia Pacific
Understanding how to help consumers achieve their wellness goals is critical for food and drink manufacturers. This presentation highlights three key issues that will help them navigate the multifaceted health and wellness space.
Sainsbury's and Tesco: Retaining market share during the credit crunch
This case study looks at how Tesco and Sainsbury's have performed during the credit crunch, whether they have lost or gained market share, retained and gained customers and whether their marketing strategies have worked.