Saviour of the masses: Aldi and the generic brand market in Australia
When Aldi arrived in Australia, many in the supermarket sector feared the cut-price competition it was bound to generate. For a number of market watchers, however, the German discounter came just in time to invigorate a troubled market after the demise of Franklins. just-food.com's David Robertson takes a look at the generic brand market and finds out how Aldi has prompted increasing interest in a flagging sector.
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