Breakfast cereal: Are cereal sales in developed markets going soggy?
Breakfast cereal sales in mature markets are under growing pressure. While, broadly speaking, volume and value sales have been fairly steady, the sector has failed to generate substantial growth. Significantly, traditional cereal concepts are facing increasing challenges, pulled on the one hand by new formats and pushed on the other by concerns ranging from macro-economic issues to concerns over health and wellness. In part one of this month's management briefing, Katy Askew assesses some of the pressures boxed cereal manufacturers are grappling with.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- On the money: Spreads, ice cream top Unilever woes
- Why data is key to shopper satisfaction
- Short-termism decides Chiquita's future
- Sustainability Watch: Roberto Ciati, Barilla
- Growth question hangs over refocused Premier
- Glanbia chairman to step down
- General Mills to launch "Ancient Grains" Cheerios
- Hershey lowers FY sales, earnings forecasts
- Mondelez evaluating Oreo production in Morocco
- Kerry rebrands Wall's microwave sausages