Breakfast cereal: Are cereal sales in developed markets going soggy?
Breakfast cereal sales in mature markets are under growing pressure. While, broadly speaking, volume and value sales have been fairly steady, the sector has failed to generate substantial growth. Significantly, traditional cereal concepts are facing increasing challenges, pulled on the one hand by new formats and pushed on the other by concerns ranging from macro-economic issues to concerns over health and wellness. In part one of this month's management briefing, Katy Askew assesses some of the pressures boxed cereal manufacturers are grappling with.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- BRICs and beyond: Fonterra, Beingmate partnership
- On the money: Mengniu hones in on "star" brands
- just-food interview: Agropur CEO Robert Coallier
- Comment: Competition to rise on whey investments
- Consuming issues: The hunger-obesity paradox
- Valio lactose-free trucks stopped at Russia border
- UK firm Pasta Reale enters administration
- H1 profits down at dairy group FrieslandCampina
- Valio targets China with EUR70m whey inve
- Fonterra, Beingmate launch infant formula JV