Breakfast cereal: Are cereal sales in developed markets going soggy?
Breakfast cereal sales in mature markets are under growing pressure. While, broadly speaking, volume and value sales have been fairly steady, the sector has failed to generate substantial growth. Significantly, traditional cereal concepts are facing increasing challenges, pulled on the one hand by new formats and pushed on the other by concerns ranging from macro-economic issues to concerns over health and wellness. In part one of this month's management briefing, Katy Askew assesses some of the pressures boxed cereal manufacturers are grappling with.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why Post is increasing its exposure to cereal
- Lacklustre sales see Hershey turn to snacking
- Comment: Tread carefully over payment terms
- Premier Foods CEO expects UK supermarket rebound
- Briefing: The risks and rewards of e-tail in China
- Hershey to acquire meat jerky firm Krave
- Up & Go breakfast drinks set for UK launch
- Hershey linked to takeover of jerky maker Krave
- Crisp maker Sibell acquires Spain's Celigueta
- Post Holdings strikes deal to acquire MOM Brands
- 10 Key Trends in Food, Health and Nutrition 2015
- Unilever - Strategy and SWOT Report
- The Sugar Backlash and its Effects on Global Consumer Markets
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits
- PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report