Asia Pacific ready meals market heats up
By: Emily Woon | 23 January 2007
For cultural reasons, the ready meals category remains virtually undeveloped in certain Asia Pacific countries, but elsewhere in the region sales are growing, spurred by changing lifestyles and retail promotion in markets such as Japan and Taiwan. Emily Woon of Euromonitor International reports.
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For cultural reasons, the ready meals category remains virtually undeveloped in certain Asia Pacific countries, but elsewhere in the region sales are growing, spurred by changing lifestyles and retail promotion in markets such as Japan and Taiwan. Emily Woon of Euromonitor International reports.
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