Aurora Foods Re-posts 2000 Earnings Less US$82m. What went wrong?
An eclectic bag of brands may prove profitable within the world of e-commerce, but it has proved too dangerous for those companies who seek space on supermarket shelves. As Aurora Foods struggles to move on from the management fraud scandal that accompanied its problematic, if promising, business strategy, analysts are blaming retailers and marketing dynamics. Consolidation of food categories or mixed bag of orphan brands? Clare Harman investigates.
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