BRICs and beyond: Brazil a tough nut to crack for gluten-free foods
Brazil with its vast population and a growing middle class with increasing health concerns, has huge opportunities in the gluten-free sector. But legislation requiring each and every food and drink product in the nation to be labelled gluten-free or not gluten-free has posed significant difficulties for specialist gluten-free firms looking to break into the country and make their ranges stand-out. Is there a future for gluten-free specialists in Brazil? Hannah Abdulla explores.
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