Category crunch: Brazilian biscuit firms look to M&A, NPD to drive growth
By Paula Krizanovic | 6 December 2011
In part two of just-food's Category crunch on Brazil's biscuit sector, Paula Krizanovic argues that, with volumes slowing, acquisitions and product innovation will be key ways for local and multinational players to drive growth in a competitive market.
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In part two of just-food's Category crunch on Brazil's biscuit sector, Paula Krizanovic argues that, with volumes slowing, acquisitions and product innovation will be key ways for local and multinational players to drive growth in a competitive market.
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