Category crunch: Brazil's biscuit makers jostle as growth eases
By Sam Webb | 5 December 2011
Biscuit sales in Brazil jumped by almost 40% between 2005 and 2010 but, in a fragmented market, competition has proven tough and there are signs that growth - while still healthy - is slowing. In just-food's latest Category crunch article, we look at how the industry's largest players are reacting.
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Biscuit sales in Brazil jumped by almost 40% between 2005 and 2010 but, in a fragmented market, competition has proven tough and there are signs that growth - while still healthy - is slowing. In just-food's latest Category crunch article, we look at how the industry's largest players are reacting.
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