BRICs and beyond: Campbell Soup Co. looks to expand in China
By Dean Best | 14 January 2011
With problems at home, it could have been tempting for Campbell Soup Co. to leave its emerging-market ambitions on the back-burner but this week the US group announced plans for a new venture in China, a market it first entered four years ago.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
With problems at home, it could have been tempting for Campbell Soup Co. to leave its emerging-market ambitions on the back-burner but this week the US group announced plans for a new venture in China, a market it first entered four years ago.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Best bits: Casino and Carrefour do battle over Brazil
In a story that has had more twists and turns than the samba, the battle for Brazil's largest retailer CBD has pit two of Europe's largest grocers against each other.
Editor's choice: the highlights on just-food this week
The battle for control of Brazil's largest retailer CBD has dominated our retail coverage this week. However, Premier Foods plc's dispute over price with one of the UK's largest grocers, believed to be Tesco, also grabbed our UK headlines - which also featured chocolate maker and retailer Thorntons and its decision to close half its stores.
Quote, unquote: just-food's week in words
Casino's anger towards the Diniz Group intensified this week as it became clear that its fellow shareholder in CBD had been in talks to merge the Brazilian retailer with the local operations of Carrefour. Meanwhile, Thorntons announced plans to slash its store estate and Premier Foods plc surprised analysts with an unexpected profit warning.
Market research related to this article
Campbell Soup Co in Packaged Food - World
This report analyses Campbell Soup’s operations in the packaged food market, particularly focusing on the company’s efforts to address image problems in its core canned soup category in the face of a rapidly evolving market environment. It also consi...
Shelf-stable Meals and Meal Kits - US - September 2010
This report explores the shelf stable meal and meal kits market. The three types of products in this report: complete packaged dinner mixes (53%), can/jar spaghetti/macaroni (53%) and shelf-to-microwave dinners (53%) have each maintained the same lev...
