Focus: Can Kellogg rejuvenate its US cereal brands?
Over the past ten years, Kellogg has moved to reduce its reliance on the cereal aisle, with the Keebler and Pringes acquisitions opening up the world of snacking. However, with 45% of sales still generated in cereal - and a sizeable bulk of this coming from the US - concern is mounting over the firm's inability to turn around its fortunes in the market. Katy Askew reports.
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