BRICs and beyond: China's hypermarkets target provinces

By Wang Fangqing | 28 July 2011

The flotation of China's largest hypermarket operator Sun Art Retail Group has highlighted the recent rapid growth in the sector and the potential that retailers believe the channel will continue to have. International chains have made their presence known in the country's main cities. Now, second- and third-tier cities are driving growth and becoming increasingly attractive targets for further expansion but, as Wang Fangqing reports, competition is fierce.

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The flotation of China's largest hypermarket operator Sun Art Retail Group has highlighted the recent rapid growth in the sector and the potential that retailers believe the channel will continue to have. International chains have made their presence known in the country's main cities. Now, second- and third-tier cities are driving growth and becoming increasingly attractive targets for further expansion but, as Wang Fangqing reports, competition is fierce.

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