Consumers look for personal benefits in green products
By: Ben Cooper | 22 April 2009
A number of environmentally-friendly initiatives and products have been unveiled by food companies in the lead up to Earth Day, which is marked today (22 April). But how strong is mainstream consumer interest in green issues? Ben Cooper examines the degree to which environmental concerns are shaping consumer motivation in the US food market.
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A number of environmentally-friendly initiatives and products have been unveiled by food companies in the lead up to Earth Day, which is marked today (22 April). But how strong is mainstream consumer interest in green issues? Ben Cooper examines the degree to which environmental concerns are shaping consumer motivation in the US food market.
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