Ice cream: Differentiation through flavours
By: Francisco Redruello | 20 April 2005
The new health consciousness of consumers is believed to be one of the reasons for stagnant value growth of ice cream sales in Western Europe. But with new and unusual combinations of flavours, more premium products, and different packaging, Europe's ice cream manufacturers are fighting back, as Euromonitor International reports.
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The new health consciousness of consumers is believed to be one of the reasons for stagnant value growth of ice cream sales in Western Europe. But with new and unusual combinations of flavours, more premium products, and different packaging, Europe's ice cream manufacturers are fighting back, as Euromonitor International reports.
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