BRICs and beyond: E-tail could sidestep distribution challenge in China
Alibaba Group's massive IPO has underlined that the e-commerce trade in China is booming. Significantly for packaged food manufacturers, online retailers offer a way to circumvent some of the challenges of distribution in this massive market, enabling them to reach out directly to China's population base. However, the soaring popularity of such enterprises also means competition is intense. Food makers must battle to stand out in the crowded online marketplace. Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Will Kellogg's DSD exit help it grow in US snacks?
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- Kraft Heinz returns to organic growth, ups margins
- General Mills issues profit warning
- Kraft Heinz pulls Unilever bid