Food makers catering to local tastes in China
By: Wang Fangqing | 11 March 2010
One of the challenges for multinational food companies doing businesses in China is the cultural uniqueness of the world's most populous country. But, well aware of the riches that could be tapped, the international food industry is developing flavours and health traditions that accommodate Chinese tastes, Wang Fangquin reports.
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One of the challenges for multinational food companies doing businesses in China is the cultural uniqueness of the world's most populous country. But, well aware of the riches that could be tapped, the international food industry is developing flavours and health traditions that accommodate Chinese tastes, Wang Fangquin reports.
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