BRICs and beyond: Foreign firms face fight for India's biscuit market
By Mini Pant Zachariah | 18 March 2011
Kraft Foods' recent move to launch its Oreo biscuit brand into India has drawn attention to what is a growing sector in the country. India's biscuit market is attracting growing multinational interest but powerful domestic players already dominate the market and the jury is out over whether foreign companies can easily grab market share. Mini Pant Zachariah reports for just-food from Mumbai.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Kraft Foods' recent move to launch its Oreo biscuit brand into India has drawn attention to what is a growing sector in the country. India's biscuit market is attracting growing multinational interest but powerful domestic players already dominate the market and the jury is out over whether foreign companies can easily grab market share. Mini Pant Zachariah reports for just-food from Mumbai.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Quote, unquote: just-food's week in words
Morrisons chief executive Dalton Philips this week insisted the UK retailer had been able to adapt to the tough trading conditions in the country. In the US, PepsiCo CFO Hugh Johnston said high inflation and low growth was forcing all FMCG companies to reassess their strategies.
Editor's choice: the highlights on just-food this week
The slowdown in the UK economy appears to be helping one business. This week, Morrisons revealed financial results that showed it was adapting better to the challenging trading conditions than its rivals. Across the Atlantic, meanwhile, leading US executives indicated how tough the economic environment is in the US. Click on the headlines for more.
US: Kraft, Sara Lee declare ceasefire in "wiener wars"
Kraft Foods and Sara Lee have declared a ceasefire in their legal battle over claims about each other's hot dogs.
Market research related to this article
Kraft Foods Inc in Packaged Food (World)
Kraft Foods’s takeover of confectionery giant Cadbury impacts the global packaged food competitive landscape. With the integration of Cadbury, Kraft challenges Nestlé’s long-standing leading position in global packaged food. In order to consolidate i...
Kraft Foods Inc in Health and Wellness - World
Kraft Foods’s HW growth strategy largely centred on portfolio development, on the roll out of better for you and fortified/functional product innovations under the company’s well established labels, such as Philadelphia Light. This profile examines t...
Biscuits in France - Industry and Country Analysis
Project Synopsis: Biscuits in France – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of France. This report concludes with profiles of the leading companies in the French biscuits market.Pro...
