The Food Standards Agency is to press for far reaching changes in European food labeling rules to provide clearer information for consumers, tighter controls on claims about GM ingredients and better information for people with allergies. The FSA is also planning to work with industry on voluntary action to make food labels easier to understand and develop a new national code of guidance on the promotion of foods to children.The action plan, agreed by the Food Standards Agency Board at its meeting in Belfast, follows nine months of consultation and consumer research. The Agency is calling for the compulsory EU listing of all ingredients in food that could cause allergic reactions, and wants to extend the listing to include alcoholic drinks. To help end what the FSA describes as "consumer confusion caused by misleading health claims such as low-fat, fat-free, and 80% fat-free," the Agency will be pressing for legally binding EU standards on nutrition claims and clear nutrition labeling on all foods.