General Mills to invest in "growth businesses" - will it boost sales?
General Mills is the owner of US legacy food brands that have been hard hit by sweeping changes to consumption. The company, which has tried break into growth areas such as natural and organic, revealed yesterday (29 June) it will start to prioritise its investment behind the 75% of its portfolio it has identified as "growth businesses". Will this approach prove effective? Katy Askew investigates.
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