Golden oldies meet consumer need for reassurance
By Ben Cooper | 2 June 2009
In recent months, the UK food sector has seen a number of successful reintroductions of once popular but discontinued brands. Ben Cooper examines the reasons behind this trend and asks if harking back to the past is a particularly British trait.
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In recent months, the UK food sector has seen a number of successful reintroductions of once popular but discontinued brands. Ben Cooper examines the reasons behind this trend and asks if harking back to the past is a particularly British trait.
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