In the spotlight: Hard work ahead for new Weetabix owner Bright Food
Ambitious Bright Food, the Chinese state-backed food group, missed out on previous Western targets like United Biscuits and Yoplait but it has planted a flag in Europe with the acquisition of a majority stake in UK cereal manufacturer Weetabix. The deal could give Bright Food some Western expertise to apply to its domestic business but, as Dean Best reports, its faces a challenge in building the brand in China, where it remains early days for breakfast cereal.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- M&A Watch: Emmi shareholders should consider sale
- Comment: Paying the price for eating healthily
- Focus: Will Danone return to growth in dairy?
- Why Nestle is relaxed about the China "drag"
- Focus: Why French retail deals could hit suppliers
- Nestle organic sales fall on Asia, Europe
- Heinz jobs in Australasia to go in restructuring
- Danone "eyes acquisition of Mead Johnson"
- Nestle "disappointed" as ASA bans toddler milk ad
- Sanitarium launches oat-based breakfast drink