A focus among frozen food makers in the US on launching products targeting consumer demand for convenience and health will continue to drive the category - even when the country's economy emerges from recession, new research has claimed.
Sales of frozen food in the US are forecast to grow by 25% between 2008 and 2013 to reach US$64.8bn, analysts Packaged Facts have claimed.
The US frozen food aisle has been boosted as consumers eat out less during the downturn but the researchers said the category will continue to grow as suppliers focus on health and convenience, Packaged Facts aid.
"The good news for the frozen foods industry is that consumers appear to be cutting back on away-from-home meal purchases and buying more convenient frozen items to eat at home or to 'brown bag" to work for lunch," Packaged Facts said in its report: 'Frozen Foods in the U.S., 2nd Edition'.
"Even as the nation begins to pull out of recession in late 2009 or early 2010 frozen foods will continue to be buoyed by new convenience- and health-targeted introductions."
Expert analysis
Frozen Foods in the U.S., 2nd Edition
To stretch their food dollars, cash-strapped consumers have been reining in their spending and changing the way they shop.
View next/previous articles
15 Apr 2009 -
15 Apr 2009 -
Currently reading -
US: Health, convenience NPD to drive US frozen sales - study
15 Apr 2009 -
15 Apr 2009 -
Related research
Convenience Store Retailing in China 2009: A Market Analysis
This report covers the existence and development of private label (otherwise known as own brand and store brand) goods within the retailing industry in the People's Republic of China, and includes coverage of both food and non-food products offered a...
Related articles
Read more on this hot issue
Some food sectors are coping with the recession better than others, while it is even providing opportunities for growth in some areas. With help of market researcher Mintel, Ben Cooper looks for the recession-busting categories, and asks whether trends set during the downturn will endure.
There are currently no comments on this article
Be the first to comment on this article