BRICs and beyond: Heinz's Chinese frozen food exit paves way for growth

By Katy Askew | 26 February 2013

The news that Heinz plans to sell its Chinese frozen food business may have raised a few eyebrows. In an environment where food multinationals are seemingly always on the look out for M&A opportunities in dynamic emerging markets, led by China, it is not often that you hear of international firms offloading assets. However, Heinz was coming up against a number of challenges in the category and a more focused, streamlined Heinz in China could be better-placed to drive profitable growth. Katy Askew reports.

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The news that Heinz plans to sell its Chinese frozen food business may have raised a few eyebrows. In an environment where food multinationals are seemingly always on the look out for M&A opportunities in dynamic emerging markets, led by China, it is not often that you hear of international firms offloading assets. However, Heinz was coming up against a number of challenges in the category and a more focused, streamlined Heinz in China could be better-placed to drive profitable growth. Katy Askew reports.

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