BRICs and beyond: Heinz goes local in Brazil
By Katy Askew | 11 March 2011
Heinz has announced its first major push into Brazil, with the acquisition of 80% of local tomato sauce maker Coniexpress. The deal provides Heinz with a significant footprint in the country and fits neatly with the US ketchup giant's push to grow revenues in emerging markets. Katy Humphries reports.
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Heinz has announced its first major push into Brazil, with the acquisition of 80% of local tomato sauce maker Coniexpress. The deal provides Heinz with a significant footprint in the country and fits neatly with the US ketchup giant's push to grow revenues in emerging markets. Katy Humphries reports.
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