BRICs and beyond: Heinz's Chinese frozen food exit paves way for growth
The news that Heinz plans to sell its Chinese frozen food business may have raised a few eyebrows. In an environment where food multinationals are seemingly always on the look out for M&A opportunities in dynamic emerging markets, led by China, it is not often that you hear of international firms offloading assets. However, Heinz was coming up against a number of challenges in the category and a more focused, streamlined Heinz in China could be better-placed to drive profitable growth. Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Challenges for General Mills with The Good Table
- Greek crisis - The impact on shopper behaviour
- What US companies might Nomad Foods buy?
- Competition intensifies among UK burger chains
- Briefing: The emergence of gluten-free in Spain
- B&G to acquire Green Giant from General Mills
- Mitsubishi buys stake in Olam International
- Unilever claims victory in Becel dispute
- Mondelez opens line at Poland chocolate plant
- Cheese maker Entremont moves into frozen food