BRICs and beyond: Heinz's Chinese frozen food exit paves way for growth
The news that Heinz plans to sell its Chinese frozen food business may have raised a few eyebrows. In an environment where food multinationals are seemingly always on the look out for M&A opportunities in dynamic emerging markets, led by China, it is not often that you hear of international firms offloading assets. However, Heinz was coming up against a number of challenges in the category and a more focused, streamlined Heinz in China could be better-placed to drive profitable growth. Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why Heinz-Kraft merger could herald more deals
- Focus: Can Mars gain share in Indian chocolate?
- The challenges awaiting ConAgra's new CEO
- Analysis: Is Heinz, Kraft merger "a growth story"?
- Where could pure-play Wessanen pounce?
- Mondelez coy on Philadelphia sale rumours
- Aryzta in talks to buy 49% of French grocer Picard
- Innocent to axe veg, noodle pots
- Glanbia quits PZ Cussons Nigeria venture
- Unilever adds butter to Stork to boost UK sales