BRICs and beyond: Heinz's Chinese frozen food exit paves way for growth
The news that Heinz plans to sell its Chinese frozen food business may have raised a few eyebrows. In an environment where food multinationals are seemingly always on the look out for M&A opportunities in dynamic emerging markets, led by China, it is not often that you hear of international firms offloading assets. However, Heinz was coming up against a number of challenges in the category and a more focused, streamlined Heinz in China could be better-placed to drive profitable growth. Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Deal or no deal: Frozen sale makes sense for Kerry
- On the money: How Greencore is outperforming
- JBS sees big opportunity from Primo Smallgoods
- Interview part 1: BRF CFO Augusto Ribeiro
- Regional start-ups aim to ride China's online boom
- Kerry puts frozen food unit on block - reports
- Danone, General Mills, Chobani "mislead parents"
- Coca-Cola eyes long-term rewards with dairy push
- United Biscuits UK plant to start strike action
- Indofood to buy Danone's Indonesian dairy arm