On the money: Hershey ups ad spend, focuses on innovation
By Michelle Russell | 24 April 2012
Hershey has said it will increase its full-year advertising spend and focus on innovation during the remainder of the year after booking an increase in first-quarter profits this morning (24 April).
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Hershey has said it will increase its full-year advertising spend and focus on innovation during the remainder of the year after booking an increase in first-quarter profits this morning (24 April).
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Hershey, Flowers Foods launch Hallowe'en cakes
Hershey and baker Flowers Foods have teamed up to develop cakes for Hallowe'en in the US.
US: Hershey to source 100% certified cocoa by 2020
US confectioner Hershey has said it will source 100% certified cocoa for its global chocolate product line by 2020.
Profile: Mondelez takes place on starting block
As Kraft Foods completes the formal split of its business into two units today (1 October), Mondelez has its eye firmly on its growth strategy. The firm has set out a comprehensive agenda of what it wants to achieve. Michelle Russell reports on the path that Mondelez has chosen and how it hopes to drive sales growth for years to come.
Market research related to this article
Hershey Co, The in Packaged Food (World)
Hershey has intensified its international market expansion, although the process remains slow paced and purely organic. It largely targeted the Asia Pacific and European markets, while delivering high sales growth in Latin American markets. The compa...
The Hershey Company
Datamonitor's The Hershey Company - SWOT Analysis company profile is the essential source for top-level company data and information. The Hershey Company - SWOT Analysis examines the company’s key business structure and operations, history and produc...
The Hershey Company (HSY) - Financial and Strategic SWOT Analysis Review
The Hershey Company (Hershey) is manufacturer of chocolate and non chocolate confectionery and chocolate related grocery products. The company, along with its subsidiaries undertakes production, marketing and distribution of various types of chocolat...
