Ice-Cream Encounters of the Third Dimensional Kind

By: New Food Magazine | 6 September 2000

Gone are the days when a simple cone would suffice. And it's not just the children who are making all the demands. Adult markets have been successfully targeted and reached by a hitherto unsurpassed appetite for new and sophisticated ice-cream brands. These huge successes in this market have prompted manufacturers to constantly reinvent the ice-cream concept and have led - amongst other innovations - to a growth in ice-cream versions of popular chocolate bars.

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Gone are the days when a simple cone would suffice. And it's not just the children who are making all the demands. Adult markets have been successfully targeted and reached by a hitherto unsurpassed appetite for new and sophisticated ice-cream brands. These huge successes in this market have prompted manufacturers to constantly reinvent the ice-cream concept and have led - amongst other innovations - to a growth in ice-cream versions of popular chocolate bars.

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