In the spotlight - Arca takes bigger bite of snacks market with double-deal

By Michelle Russell | 4 January 2013

Arca Continental's decision to acquire US-based Wise Foods and Ecuadorian snacks firm Inalecsa could come as a surprise, given that the Coca-Cola bottler's interests are primarily in the beverage sector. However, Michelle Russell suggests, the Mexican firm is likely to use the acquisitions to take its Mexican brands into new markets while also leveraging the capabilities of Wise and Inalecsa to boost its Mexican snacks presence.

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Arca Continental's decision to acquire US-based Wise Foods and Ecuadorian snacks firm Inalecsa could come as a surprise, given that the Coca-Cola bottler's interests are primarily in the beverage sector. However, Michelle Russell suggests, the Mexican firm is likely to use the acquisitions to take its Mexican brands into new markets while also leveraging the capabilities of Wise and Inalecsa to boost its Mexican snacks presence.

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