In the spotlight - Competition in the US cereal sector
By: Michelle Russell | 29 October 2010
The US cereal industry has been highly price sensitive in recent years and, as the country's economy continues to stagnate, competition has intensified. How are Kellogg and General Mills faring in the battle for breakfast lovers in the US?
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The US cereal industry has been highly price sensitive in recent years and, as the country's economy continues to stagnate, competition has intensified. How are Kellogg and General Mills faring in the battle for breakfast lovers in the US?
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