In the spotlight - Couponing becomes "necessary evil" for UK retailers

By Michelle Russell | 15 June 2012

As retailer Morrisons announces it is to trial a voucher scheme in a handful of stores in the north-east of England and during a week in which Tesco CEO Philip Clarke conceded vouchering was a "necessary requirement", Michelle Russell takes a closer look at the growing trend of couponing and whether this is likely to continue.

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As retailer Morrisons announces it is to trial a voucher scheme in a handful of stores in the north-east of England and during a week in which Tesco CEO Philip Clarke conceded vouchering was a "necessary requirement", Michelle Russell takes a closer look at the growing trend of couponing and whether this is likely to continue.

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