In The Spotlight - Findus Group
By Dean Best | 5 June 2009
UK frozen food sales have benefited from the recession, with cash-conscious consumers turning away from chilled foods to the freezer cabinet. Young's and Birds Eye have enjoyed success and now another household name - Findus - wants a slice of the action. Young's and Findus are stablemates in the newly-named Findus Group and, under a new CEO, the business is aiming high. Dean Best reports.
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UK frozen food sales have benefited from the recession, with cash-conscious consumers turning away from chilled foods to the freezer cabinet. Young's and Birds Eye have enjoyed success and now another household name - Findus - wants a slice of the action. Young's and Findus are stablemates in the newly-named Findus Group and, under a new CEO, the business is aiming high. Dean Best reports.
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