In the spotlight - General Mills' two-pronged approach to austerity
By Michelle Russell | 25 May 2012
US food giant General Mills, which has suffered amid increasing input costs and a stagnant domestic market, this week announced it was cutting 850 jobs to improve efficiency and allow it to re-invest in other parts of its business. Just two days later, it announced a deal to buy Brazilian food manufacturer Yoki. Michelle Russell reports.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
US food giant General Mills, which has suffered amid increasing input costs and a stagnant domestic market, this week announced it was cutting 850 jobs to improve efficiency and allow it to re-invest in other parts of its business. Just two days later, it announced a deal to buy Brazilian food manufacturer Yoki. Michelle Russell reports.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
INDIA: Amul owner set to accept Trix TM loss to General Mills
Indian dairy giant Gujarat Co-operative Milk Marketing Federation has signalled it will accept the loss of its rights over the chocolate brand Trix to General Mills.
UK: General Mills launches Nature Valley sweet and nutty
General Mills is launching a line of Nature Valley granola bars in the UK this month.
Quote, unquote: just-food's week in words
Hostess Brands, one of the largest bakery groups in the US, last week moved to wound down the company, blaming striking workers. Elsewhere, Diamond Foods' CEO, once the boss of Hostess, insisted the Kettle Chips firm was heading in the right direction after a year of turmoil. In Europe, food giants insisted their move to harmonise nutrition labels would benefit consumers, while in the UK, exporters were urged to target China.
Market research related to this article
General Mills, Inc. - SWOT Analysis
General Mills, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. General Mills, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provid...
General Mills, Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report
"General Mills, Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, Key Emp...
General Mills, Inc. (GIS) - Financial and Strategic SWOT Analysis Review
General Mills, Inc. (General Mills) is a consumer foods company. It involves in manufacturing and marketing of branded consumer goods. The company markets its products through retail stores. The company has its presence in more than 100 countries acr...
