In the spotlight - Kellogg could need more than brand "refresh"
Kellogg's namesake brand is one of the world's oldest but, this week, the cereal giant announced a relaunch of the 106-year-old label. The US group is operating in a tough domestic cereal market and it is facing challenges in Europe. Analysts have argued Kellogg is trying to breathe fresh life into a brand facing stiff competition, including increasingly from own label. Michelle Russell reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- CAGNY analysis: Danone's growth strategy
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Glanbia focuses on nutrition with Irish dairy spin
- Bonduelle to buy US produce group Ready Pac Foods
- Mondelez launches savoury snacks brand Vea
- Maple Leaf buys US plant-based group Lightlife