In the spotlight - PepsiCo
By: Ben Cooper | 12 February 2010
PepsiCo's pronouncements on plans for a health drive comes at an opportune time, with Michelle Obama this week launching her own campaign to tackle obesity. However, Indra Nooyi's comments on the business case for the company's strategy demonstrate a long-term commitment to portfolio change - rather than a short-term fix designed to combat NGO and campaigner criticism. Ben Cooper reports.
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PepsiCo's pronouncements on plans for a health drive comes at an opportune time, with Michelle Obama this week launching her own campaign to tackle obesity. However, Indra Nooyi's comments on the business case for the company's strategy demonstrate a long-term commitment to portfolio change - rather than a short-term fix designed to combat NGO and campaigner criticism. Ben Cooper reports.
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