Increased sophistication within US ready meals sector
By: Emily Woon | 25 August 2005
Retail value sales of ready meals in the US slid 0.9% year-on-year to US$20.4bn in 2004. The decline was brought on by waning consumer interest in low-carbohydrate diets and many manufacturers found themselves having to deal with slow sales of the low-carb meal products. However, the ready meals sector is expected to recover from this setback, as Emily Woon, packaged food analyst at Euromonitor International, reports.
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Retail value sales of ready meals in the US slid 0.9% year-on-year to US$20.4bn in 2004. The decline was brought on by waning consumer interest in low-carbohydrate diets and many manufacturers found themselves having to deal with slow sales of the low-carb meal products. However, the ready meals sector is expected to recover from this setback, as Emily Woon, packaged food analyst at Euromonitor International, reports.
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