In the spotlight: Industry in driving seat on US ad guidelines
By: Ben Cooper | 13 October 2011
The food industry appears to have won the day in the debate over the marketing of food to children. However, Ben Cooper writes, while campaigners may be dismayed by the fact that mooted government voluntary guidelines, if they appear at all, will be far more lenient than once envisaged, the prospect of government intervention has at least prompted a revision of industry self-regulation.
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The food industry appears to have won the day in the debate over the marketing of food to children. However, Ben Cooper writes, while campaigners may be dismayed by the fact that mooted government voluntary guidelines, if they appear at all, will be far more lenient than once envisaged, the prospect of government intervention has at least prompted a revision of industry self-regulation.
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