On the money: Innovation helped offset difficult UK cereal market - Kellogg

By Michelle Russell | 6 February 2013

Cereal giant Kellogg said the UK cereal category continues to be competitive but added that a focus on innovation has driven improvements over the last year.

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Cereal giant Kellogg said the UK cereal category continues to be competitive but added that a focus on innovation has driven improvements over the last year.

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