Focus: Is Nestle's "reboot" enough to save Lean Cuisine?
Lean Cuisine is a declining brand in a struggling category, placing the US business in a precarious position within the Nestle portfolio. Last week, Nestle announced a "reboot" that will see it attempt to reposition Lean Cuisine through new products, new packaging and a new marketing message. But will this be enough to breath fresh life into what was a dated and off-trend brand? Katy Askew investigates.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- just-food 2017 Survey - your thoughts on growth
- 2017 - what will shape the UK food sector?
- Food market in 2017: big foodservice trends
- Could BRF's Turkey move pave way for OneFoods IPO?
- Food market in 2017: need-to-know US trends
- Ferrero insists Nutella not pulled from shelves
- UK's Bakkavor plays down IPO "speculation"
- PepsiCo launches Walkers Mediterranean in UK
- Mondelez plans "selective" UK price hikes
- Kellogg names Fareed Khan as incoming CFO