Focus: Is Nestle's "reboot" enough to save Lean Cuisine?
Lean Cuisine is a declining brand in a struggling category, placing the US business in a precarious position within the Nestle portfolio. Last week, Nestle announced a "reboot" that will see it attempt to reposition Lean Cuisine through new products, new packaging and a new marketing message. But will this be enough to breath fresh life into what was a dated and off-trend brand? Katy Askew investigates.
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