Japanese firms stress food safety to gain Chinese sales
By: just-food.com | 2 October 2008
For the saddest of reasons, food safety issues are front of mind for anyone looking at the Chinese food market. Japanese companies have been active investors in China for some time, and see their high standards of food safety as a key marketing asset, one only likely to be accentuated by recent events. Michael Fitzpatrick and HsiaoYing Lin in Tokyo, and Ben Cooper report.
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For the saddest of reasons, food safety issues are front of mind for anyone looking at the Chinese food market. Japanese companies have been active investors in China for some time, and see their high standards of food safety as a key marketing asset, one only likely to be accentuated by recent events. Michael Fitzpatrick and HsiaoYing Lin in Tokyo, and Ben Cooper report.
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