Japanese firms stress food safety to gain Chinese sales
For the saddest of reasons, food safety issues are front of mind for anyone looking at the Chinese food market. Japanese companies have been active investors in China for some time, and see their high standards of food safety as a key marketing asset, one only likely to be accentuated by recent events. Michael Fitzpatrick and HsiaoYing Lin in Tokyo, and Ben Cooper report.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- General Mills sales woes continue - analysis
- Interview: The Soulfull Project's mission
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- Recipe-kit firm HelloFresh launches into UK retail
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action