Ketchup Catches up with the Latest Food Trends
Culinary products ditch their 'with chips' image
In volume terms, total sales for culinary products is forecasted to rise to 1,457,249 tonnes by 2004, an increase of 10.0% on the 1999 figure. The desire to purchase products to make an ethnic meal more authentic, or to enhance the appeal of traditional meals, is expected to contribute to volume growth. Amongst 18-35 year-olds in particular, the perception of some culinary goods brands will move from something kept at the back of the cupboard to being more of an essential grocery product.
|Forecast retail volume sales of culinary products by country 1999-2004 - Tonnes|
|Other Western Europe||3440||3858|
|Total Western Europe||1324556||1457249|
Versatile brands liven up dinnertime
Traditional culinary products and accompaniments to meals are increasingly facing a saturated market. As a result, many manufacturers have had to effectively reinvent their products. Lea & Perrins Worcestershire sauce had faced relatively static sales. Repositioning of the product as a snack accompaniment or to spice up meals such as cheese on toast has again made the product fashionable.
Other 'trendy' culinary products include low fat/low calorie, additive-free and organic sauces and dressings. It is estimated that nearly half the UK market for such culinary products consists of low or reduced fat items, and organic dressings are particularly popular in both the UK and Germany. Manufacturers have also launched more premium culinary products, including "authentic" ethnic food brands to meet increasingly sophisticated and adventurous tastes.
French dip French fries into new mayonnaise
Many French consumers, experts at home-made dressings, are being tempted by new 'fresh' brands. Amora and Benedicta have successfully introduced a range of chilled mayonnaise products which have been bought by French customers who would not have previously eaten commercially produced mayonnaise.
Cyberspace sauces provide a taste of home
Some culinary products, such as the British brown sauce have nostalgic associations with a particular country. The Internet is an increasingly important tool in marketing and selling culinary brands to the "ex-pat" market. Key multinational companies, such as Heinz and Unilever are already reviewing and expanding their on-line marketing activity.
The organic market appears to be going from strength to strength, especially if this year's BioFach exhibition is anything to go by. With over 2,000 exhibitors from 70 countries and more than 30,000 v...
Natraceutical, a spin-off of Spanish food group Natra-Zahor, has unveiled ambitious expansion plans, spurred on by growth in the functional foods market. With such high levels of interest in healthy f...
The Australian state of Victoria is investing in a programme to identify new opportunities for its food and agriculture industries. As part of this initiative the government conducted extensive resear...
Innovation is king - or is it? Fear of legislation or simple lack of imagination has depressed innovation in the food sector for a couple of years. Brand extensions and me-too copycats are not the sam...
H J Heinz Company has taken a majority stake in Petrosoyuz, a leading Russian maker of ketchup, condiments and sauces....
US packaged foods company ConAgra has announced two new organic products to be launched under its Hunt's and Orville Redenbacher's brands....
Unilever Bestfoods, part of Anglo-Dutch consumer goods giant Unilever, has just opened a European innovation centre for sauces and condiments in Dijon....
Unilever Bestfoods is talking to agencies about handling a relaunch of its Colman's mustard and sauce brand, according to trade magazine Marketing....
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