BRICs and beyond: Kraft eyes taste of success in India with Toblerone launch

By Michelle Russell | 11 July 2012

US food giant Kraft Foods confirmed its much-speculated launch of Toblerone into India last week. Michelle Russell takes a look at why Kraft has introduced Toblerone into India, which brands it will compete against and the projected growth for the sector.

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US food giant Kraft Foods confirmed its much-speculated launch of Toblerone into India last week. Michelle Russell takes a look at why Kraft has introduced Toblerone into India, which brands it will compete against and the projected growth for the sector.

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