Kraft follows its gut instinct
By: Ben Cooper | 9 May 2008
The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming to major food producers. Probi will be supplying probiotic ingredients for Kraft's expanding LiveActive range, aimed at tapping into a market where consumer interest and sales are on the rise. Ben Cooper reports.
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The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming to major food producers. Probi will be supplying probiotic ingredients for Kraft's expanding LiveActive range, aimed at tapping into a market where consumer interest and sales are on the rise. Ben Cooper reports.
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