On the money: Kraft Foods CEO upbeat on Europe
By Michelle Russell | 3 August 2012
Kraft Foods chairman and CEO Irene Rosenfeld has said she feels "very good" about the US food giant's performance in Europe, a challenging market for consumer goods companies.
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Kraft Foods chairman and CEO Irene Rosenfeld has said she feels "very good" about the US food giant's performance in Europe, a challenging market for consumer goods companies.

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